Young people between 18 and 34 years old, digital natives who were born and raised with one or more devices within reach with expertise in managing social networks and influenced them.
They know their opinions and criticisms coming brands are an independent and demanding audience with a profile that does not believe in traditional advertising, the first generation that interacts through the content. That is why brands must be honored and cool. This is a group that hates and unintelligent misleading advertising. Corporations have to get that brand essence is associated with the philosophy and values of millennials in an almost natural way.
A case in point was the supersonic leap made by the team of Red Bull Stratos, even with all the share capital of the company would have paid for all the time in the media in prime time and left them free, they got to have all media outstanding world and the public adores them.
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