Phone number extinction?

Recently, the Facebook CEO, Mark Zuckerberg announced a few advances changes for Messenger, he said: “This will be a great year for Messenger. We are working hard to bring users more communications ways, I'm proud that Messenger helps to connect many people around the world”.

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Social tv and social intelligence will guide decisions and improve performance

Not too long ago, Nielsen and Twitter announced a new “industry standard” metric, a real-time gauge of Twitter activity around TV shows. Given the energy behind the social TV space, it’s likely the metric will catch on, attracting not only the attention of the networks but agencies and advertisers, too. That means it would carry some weight in programming decisions. How much is yet to be seen, but a TV show on the TV ratings bubble — with a high Twitter rating — will have a higher chance of surviving another season.

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